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Product basics

How is ActiveUX different from Hotjar, FullStory, or Mixpanel?
Heatmap and session-replay tools (Hotjar, FullStory) show you what happened. Product analytics (Mixpanel, Amplitude) show you the funnel numbers. Neither tells you which friction matters most or how to fix it. ActiveUX clusters raw signals into named, deduplicated UX issues, attaches a revenue impact, and recommends a fix — and then lets you stress-test that fix with AI agents before shipping. We complement, not replace, your existing analytics stack.
What exactly do the AI agents do?
Each agent is a multi-modal LLM scoped to a persona — a defined combination of demographics, technical literacy, accessibility needs, intent, device, and context. You point an agent (or a fleet of agents) at a URL or staging build, give it a goal ("complete checkout for a single item under $50"), and it interacts with your product the way a real user would: clicking, typing, scrolling, hesitating. Output is a structured report plus a session replay with first-person commentary on every friction moment.
How long does setup take?
Most teams see their first prioritized issue within an hour of pasting the SDK snippet. Full multi-product instrumentation usually takes a single sprint. CI integration (so AI agents gate every PR) is a 30-minute YAML change.
Can ActiveUX work on a mobile app?
Yes — native SDKs are available for iOS (Swift) and Android (Kotlin), plus React Native and Flutter wrappers. Mobile coverage includes touch heatmaps, scroll-depth, rage-tap detection, and gesture analytics. AI agents currently simulate web flows in our hosted browser farm; native mobile agent simulation enters general availability in Q3 2026.

Pricing & plans

Is there a free plan?
Every paid plan starts with a 14-day free trial — no credit card required. You can also stay on a free Hobby tier indefinitely if your product has under 5,000 monthly users; you'll get continuous monitoring and 25 agent sessions a month, which is enough for most side projects.
How are agent sessions counted?
One agent session = one persona attempting one goal on one URL. A typical release-candidate test runs 10–30 sessions across your top three flows. Sessions don't roll over month-to-month, but unused capacity discounts your next renewal automatically.
Do you charge per seat?
Never. Invite your whole org. We bill on monthly tracked users (MTUs) and agent sessions. Read-only stakeholders, execs, and engineers all get to see the data without inflating your bill.

Privacy, security & compliance

What data does ActiveUX collect from my users?
Behavioral signals only — clicks, scrolls, hovers, viewport changes, navigation events, and DOM mutations. By default, all input fields and any element marked sensitive are masked at the SDK level before data ever leaves the browser. You can configure per-element masking, IP truncation, and EU data residency in two clicks.
Are you SOC 2, GDPR, and HIPAA compliant?
Yes to SOC 2 Type II and GDPR — both audited. HIPAA-readiness with a signed BAA is available on Enterprise. Our public Trust Center has DPAs, SOC reports, sub-processor lists, and a real-time uptime dashboard.
Can I self-host ActiveUX?
Yes — single-tenant private cloud and on-prem Kubernetes deployments are available on Enterprise plans. Most regulated customers (banks, healthcare, government) pick our EU or US private-cloud option. Self-hosted comes with the same product cadence, just released two weeks behind cloud.
Do AI agents see real customer data?
Never — agents only run against staging environments and synthetic seed data you provide. Production data and AI agents are strictly air-gapped. We're allergic to LLM-related data leakage; our model providers do not train on customer data, period.

Workflow & integrations

Where do issues live? My PMs use Linear, my designers use Figma.
Wherever you want them. ActiveUX has native integrations with Linear, Jira, GitHub Issues, Asana, ClickUp, and Notion. New issues can auto-create tickets with $-at-risk, recommended fixes, and a session replay attached. The Figma integration drops the originating design file into the same ticket so the loop is closed.
Will ActiveUX block my deploys?
Only if you ask it to. CI gating is opt-in per flow. You define which journeys are critical (typically signup, checkout, key activation moment), what severity blocks merging, and whether agent results are advisory or required. Most teams start with advisory and graduate to required gates within a quarter.
Can I export raw data?
Yes. Daily exports to Snowflake, BigQuery, Redshift, or S3 are included on Growth and Enterprise. Plus a public REST + GraphQL API covers everything the dashboard does, so you can build custom reporting against your own warehouse.

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