Customer stories

Real teams. Real lifts.

How product, design, and growth leaders use ActiveUX to find friction faster — and ship the fix with confidence.

Recovered $487k in cart revenue in the first 90 days.

FormaCraft's growth team had been running quarterly Hotjar reviews and contracting moderated UserTesting studies for major releases. Insights took 6–8 weeks; meanwhile the team shipped weekly. Within a fortnight of installing ActiveUX, three checkout regressions were surfaced that had been silently bleeding revenue for two quarters.

"We replaced three tools and a $40k/year UserTesting contract. ActiveUX paid for itself the day it found the mobile address-form bug."
— Priya Shah, VP Growth
+18.4%
checkout conversion
$487k
90-day revenue lift
12 days
avg. issue → fix
Healthtech · B2B2C

Reduced patient no-shows by 22% by fixing a single onboarding step.

ActiveUX agents simulated 60+ first-time elderly patients booking telehealth visits. They surfaced a date-picker that produced wrong selections on iOS Safari. The fix shipped in three days.

-22%
no-show rate
3 days
issue → fix
+$210k
annualized
Financial services

Retired their 8-week UX research cycle for two-day sprints.

Northwave's design ops team plugged ActiveUX agents into their CI pipeline. Every release candidate now ships with a multi-persona report and a pass/fail on five critical journeys.

-87%
research cycle time
3.5×
studies per quarter
100%
flow coverage
B2B SaaS · PLG

Lifted activation rate by 31% in one quarter.

Tessera connected ActiveUX to Amplitude and discovered that 38% of trialists never reached the "aha" event. The clustered issues pointed to a misleading sample-data toggle. One copy fix, one onboarding tweak, one record quarter.

+31%
activation
+14%
trial → paid
$1.1M
net new ARR
Logistics SaaS

Cut support tickets by 36% by surfacing two repeated micro-frictions.

Their CX team spotted a recurring complaint pattern in tickets but could not reproduce it. ActiveUX clustered 4,200 sessions into two named issues — a misleading toast and a confusing bulk-action confirmation. Both fixed in a single sprint.

-36%
support volume
2
root causes found
7 days
to ship the fix
Neobank · Regulated

Caught an accessibility regression before a regulator could.

An ActiveUX screen-reader agent failed a release candidate that introduced an unlabeled biometric-enrollment button. Engineering blocked the deploy, fixed the ARIA label, and shipped 24 hours later.

0
production WCAG defects
1 day
fix turnaround
5/5
audit score
Travel marketplace

Recovered 7,400 weekly searches that had been silently failing.

An ActiveUX revenue alert flagged a conversion dip in their Spanish-language traffic. Diagnosis: a misconfigured currency converter. The hour-of-detection saved an estimated $62k per week in misrouted bookings.

7,400
searches saved/wk
1 hour
to detection
$62k/wk
protected
What teams say

A category nobody had named, until now.

"It's like Datadog for the part of the product that engineers can't see."

Rohan Patel · Head of Product, Tessera

"We stopped arguing about UX in design crit. The agent reports just settle it."

Mei Lin · Design Director, Northwave

"Our exec team finally trusts UX numbers because they come with a dollar sign attached."

Jonas Weber · COO, FormaCraft

Your friction queue is waiting.

Most teams find their first material issue within 24 hours of installing ActiveUX. Yours is probably bleeding revenue right now.